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In the world of hospitality, you have to listen to your customers. Please listen to Chris King, VP Data and Analytics of Accor plus, and what he thinks about Forest Rim Technology's unique product and solutions and how it helps him gain greater detail into the opinions and views of their large customer base. Accor is the largest hospitality company in Europe, and the sixth largest worldwide. Accor Plus is the Asia Pacific loyalty subscription programme of Accor, the world-leading augmented hospitality group. It covers over 1000 hotels, resorts and holiday apartments across 20 countries. About Textual ETL Textual ETL transforms unstructured data into a format compatible with existing business intelligence infrastructure. Read, integrate, and prepare unstructured data ready to go into standard db technologies. Once the unstructured data resides in bd, standard analytical tools and BI visualization technologies can be used to access, analyze, and present unstructured data. When the transition is made from an unstructured to a structured environment, you can then apply Textual ETL to conduct robust sentiment, and non-sentiment analysis, across large volumes of information efficiently. Read More. William “Bill” Inmon, Best known as the “Father of Data Warehousing”, Bill Inmon has become the most prolific and well-known author worldwide in the big data analysis, data warehousing and business intelligence arena. In addition to authoring more than 60 books and 1,000s of articles, Bill has been a monthly columnist with the Business Intelligence Network, EIM Institute and Data Management Review. In 2007, Bill was named by Computerworld as one of the “Ten IT People Who Mattered in the Last 40 Years” of the computer profession.