Why One KPI Is Killing Your Marketing Growth скачать в хорошем качестве

Why One KPI Is Killing Your Marketing Growth

Most marketing teams rely on a single scoreboard — usually ROAS. And it’s silently breaking their growth. In this video, Scott breaks down: Why one KPI creates one behavior How ROAS traps you in bottom-of-funnel optimization The 3 scoreboards every scaling team should use How to measure by intention, not ego metrics You’ll learn: ✔ How to structure cold traffic measurement ✔ How to isolate new customer performance ✔ How to unlock long-term profitable channels ✔ Why meetings turn into debates without this system If you want calmer decisions, faster scaling, and less anxiety around budget — this framework is the foundation. 👉 Want to see how we build these inside Wicked Reports? Watch the free training here: wickedreports.com/training and don't forget to download The New Customer Attribution Playbook that will show you how to fix attribution, train Meta correctly, and scale new customers profitably here https://drive.google.com/file/d/1bNys....