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Struggling to build the exact report you need in GA4, especially when someone asks for “one simple view” of performance by channel, region or revenue? In this video I walk you through, step by step, how to create your own custom reports in Google Analytics 4 using the Explore section. No advanced skills needed. By the end, you will know how to turn GA4 into your own “Mega Report” that actually answers business questions. Here is what you will learn: Where to find the Explore section in GA4 and start from a Blank report How to use tabs to build multiple reports inside one “Mega Report” The difference between dimensions and metrics and how to add them quickly with the plus icon or double click How to build a basic traffic table using Session source / medium, region, users, sessions and revenue How to re-order columns and rows by simple drag and drop How to add an extra layer of data with a second dimension in rows or columns How to use filters to focus on a specific region like Illinois or any other dimension you choose How to create reusable custom segments for regions such as California users vs New York users How segment comparison works so you can compare performance side by side How to add a line chart or donut chart and understand the limitations on metrics and dimensions How sharing GA4 custom reports really works, what your teammates can do, and why they need to copy the report to edit it After watching this, you will be able to build your own reports instead of waiting for someone else to send you a screenshot. __________________________________________________ Want to go deeper and build real confidence with analytics? If you are not confident yet with GA4, Google Tag Manager, Shopify tracking, Facebook pixel testing, consent setup or server side tracking, you might like my Analytics Confidence Blueprint. Inside you get: Step by step training on GA4, GTM, Shopify tracking, consent and server side One hour live group call with me every week Access to my Web Analytics Community where you can post any tracking or analytics question and I personally jump in to help You will be learning with more than 50 marketers, analysts and business owners who are trying to make sense of their analytics data. Check it out here: https://www.skool.com/web-analytics-c... __________________________________________________ Timestamps 00:00 Intro and what we will build 00:18 Open Explore and create a Blank report 01:00 Add dimensions and metrics to your Mega Report 03:33 Filters 05:00 How to create custom segments 06:40 Compare segments inside the report 07:30 Add a new tab with charts and different visualizations 08:00 Share the report with your team and how copying works 09:20 How to get more help with Analytics Confidence Blueprint 10:15 Thanks For Watching (subscribe for more) __________________________________________________ Related videos: GA4 Reporting Basics For Beginners: • Behavior Events Reporting In Google Analyt... GA4 Event Tracking With Google Tag Manager: • The ONLY Click Trigger you need in Google ... Consent Mode And Accurate Tracking: • What is Google Consent Mode & How to confi... #GA4 #GoogleAnalytics4 #CustomReports #GA4Explore #WebAnalytics #AnalyticsForBeginners #analyticswithahmed #googleanalytics #gtm #googletagmanager