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While the global women’s health market is estimated to top $50 billion, this sum is dwarfed by the unregulated $6.2 trillion global wellness industry, according to findings from the Global Wellness Institute. Are investors drawn to rapid returns promised by wellness startups ignoring the risks of funding often unscientific and unregulated startups? In this webinar, female founder, doctor and emergency medicine educator, Dr. Lara Zibners will talk about the challenges faced by healthcare founders who have to compete with the fast-growing wellness industry for funding. While her company Calla Lily won £1million National Institute for Health and Care Research (NIHR) funding in 2025 for its novel drug-delivery system Callavid, this only just covers the costs of NHS clinical trials - highlighting the funding struggle in women’s health. Key takeaways: • The real impact of ethical healthcare products • The importance of ignoring rapid returns over long-term gain • The dangers of funding unscientific and unregulated startups