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How do you sell $165M worth of drilling equipment in 15 years? In this milestone Episode 26 of TerraQuip Talk, Mike Dobrota breaks down the 10 core pillars of high-ticket sales in the piling and construction industry. Whether you’re a drilling contractor looking for reliable rigs or a sales professional in a niche industry, this episode reveals why "commission breath" kills deals and how radical honesty builds a 15-year reputation. From the technical specs of IMT rigs to navigating Australian customs delays, Mike shares the "secret sauce" behind TerraQuip’s success. 🚀 Connect with TerraQuip: 🌐 Website: https://terraquip.com.au 📺 Subscribe: / @terraquipdrillingequipment 📧 📍 Timestamps: 00:00 – Introduction: Meet Mike Dobrota 01:12 – The $165 Million Sales Philosophy 02:15 – Why Real Estate Sales Tactics Don’t Work Here 04:05 – Pillar 1: Knowing Your Numbers (Pressure, Torque, Force) 06:35 – The Advantage of Learning to Operate the Rig 09:40 – Pillar 2: Loving the Product & Avoiding "Commission Breath" 11:32 – Pillar 3: The Internal Narrative – Help vs. Sell 12:47 – Pillar 4 & 5: Understanding Your Client’s Projects 15:00 – Handling Objections: The Multi-Layer vs. J-Lock Kelly Bar Story 18:30 – Pillar 6: Why You Never Disqualify a Lead 20:20 – Pillar 7: Playing the "Very Long Game" in Australia 24:45 – Pillar 8: Technical Modifications & IMT Engineering 28:15 – Balancing Custom Requests with Safety Factors 30:30 – Pillar 9: Follow-ups & Persistence as a Form of Caring 32:43 – Pillar 10: Honesty Regarding Delivery & Customs #PilingRigs #DrillingEquipment #HighTicketSales #TerraQuip #IMTDrillingRigs #ConstructionSales #FoundationEngineering #MikeDobrota #DrillingIndustry