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Here are 7 effective strategies to attract more customers to your lawn care business in the new year: 1. Create a Strong Online Presence • Build or optimize your website to showcase your services, pricing, and customer testimonials. • Regularly post educational and engaging content on social media platforms like Instagram, Facebook, and TikTok to establish credibility and keep your audience engaged. • Use SEO strategies to ensure your business ranks high on local search results. 2. Leverage Google My Business (GMB) • Claim and optimize your GMB listing with updated contact information, photos of your work, and customer reviews. • Encourage satisfied customers to leave positive reviews to boost trust and visibility. 3. Offer Early Bird Discounts or Incentives • Run promotions for customers who sign up for seasonal lawn care plans early. • Create referral discounts to encourage your existing clients to bring in friends and neighbors. 4. Target Specific Neighborhoods • Use Every Door Direct Mail (EDDM) to send postcards or flyers to high-value neighborhoods. • Offer “neighborhood specials” to incentivize groups of nearby customers to sign up together. 5. Use Local Advertising • Advertise in community newsletters, local Facebook groups, or Nextdoor. • Sponsor local events or sports teams to get your brand noticed. 6. Partner with Other Local Businesses • Collaborate with home improvement companies, landscapers, or real estate agents for cross-promotional opportunities. • Provide discounts or package deals for customers referred by these businesses. 7. Showcase Your Expertise with Seasonal Content • Educate potential customers by creating posts or videos about lawn care tips, the benefits of mulching, or preparing lawns for different seasons. • Position yourself as a trusted authority by answering common lawn care questions online. Pro Tip: Track your marketing efforts using tools like CRM software or analytics on social media to measure which strategies are working best. Then, double down on the most successful ones! Buy INNOVATING items for your business: http://bit.ly/40rni5u use code: BLADES10 for savings! BUY ITEMS IN THIS VIDEO: AMAZON STORE: https://amzn.to/40nTFSr Business marketing: http://bit.ly/3wQ7Xh5 ISO Headphones: https://bit.ly/3oH6ILU use code: "BLADES10" for $10 OFF! KUJO BOOTS & Pants: https://www.kujo.com?promo=blades10 Trailer/ Trimmer/ Blower Racks: EQUIPMENT DEFENDER RACKS: https://www.equipmentdefender.com/ "BLADES10" 10% OFF Motorized Chute blocker: https://the-green-guard.com/ "BLADES10" $10 OFF! Marketing materials: https://lddy.no/ujd4 Buy SHIRTS: https://www.fin-print.com/blades-of-g... use BLADES10 as your password! The Guardian Angel device: https://www.guardianangeldevices.com/... Do you want To Send Us A Product Or Equipment To showcase/ review? Email us @ [email protected] Subscribe to our Channel: https://www.youtube.com/channel/UCPIZ... 00:00 How to attract new customers to your lawn care business 01:02 How to Create a strong online presence for your lawn care business 02:29 How to Leverage Google My Business for your lawn care business 03:13 How to offer early bird discounts or offers for your lawn care business 04:23 How to Target specific neighborhoods for your lawn care business 05:54 How to locally advertise your lawn care business 06:54 How to partner with local businesses to market your lawn care business 07:56 How to showcase your local lawn care expertise with seasonal content #lawnmowing #lawncare #lawnmower