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The future of e-commerce demands instant, data-driven decisions. Discover how Decile, an e-commerce analytics platform, built its Luma AI analyst into its service using Snowflake Intelligence. Learn how Decile built a multi-tenant architecture to create custom agents for each brand. Decile unifies client data (from Shopify, Acxiom, and more) and enables users from marketers to executives to ask complex business questions in natural language. Luma immediately unlocks insights previously trapped behind BI reports, saving clients significant time and fundamentally changing how e-commerce leaders interact with their data. This presentation is brought to you by Snowflake, an AWS Partner. Learn more: More AWS events: https://go.aws/3kss9CP Subscribe: More AWS videos: http://bit.ly/2O3zS75 More AWS events videos: http://bit.ly/316g9t4 ABOUT AWS: Amazon Web Services (AWS) hosts events, both online and in-person, bringing the cloud computing community together to connect, collaborate, and learn from AWS experts. AWS is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster. #AWSreInvent #AWSreInvent2025 #AWS