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Business Research

Being able to do research is crucial for success on the job, whatever company or department you work for and whatever your job title. Companies use research to make major decisions that affect production, sales, service, hiring, promotions, and locations. The research you do on the job needs to follow the highest professional and ethical standards. Businesses leave little margin for error and often do not give employees a second chance to get it right. As in the writing process, in doing research you may find yourself repeating certain steps. Say, for example, you are writing a business proposal and are incorporating information from several sources you’ve researched. At this stage of the process, you might think you’ve gathered enough information. However, as you work on the proposal, you may realize that it raises new questions. Business research is an important management activity that helps companies determine which products will be most profitable for companies to produce. Doing primary research means consulting sources of information not found in printed documents or on the Web. It involves interacting directly with people, places, and things, and it is often done in the office, in the field, or in a laboratory. This type of research often requires gathering information from customers, clients, or other individuals who rely on your company’s products or services. Primary research allows you to gather first hand and specific information to make recommendations and decisions. Secondary research involves consulting existing print and online sources. When you conduct secondary research, you work with materials that someone else - an expert in your field, a government agency, even a competitor - has published, posted, or distributed. Secondary research requires you to consult sources that are already available as opposed to interacting directly with people, places, and things via direct observation. Secondary research involves gathering documents and reading, summarizing, and incorporating them into your report. Secondary research allows you to gather information to support recommendations and make decisions. Never trust your memory to keep all of your research facts straight. Taking notes is time well spent. Documentation is at the heart of all the research you will do in school and on the job. To document means to furnish readers with information about the print and electronic sources you have used for the factual support of your statements, including books, journals, newspapers, surveys, reports, websites, and other resources such as listservs and email. Well organized and detailed notes enable you to more effectively communicate and make decisions in the business environment.