Entertainment & Culture | AFL’s star players live streaming surprise | JCDecaux Australia скачать в хорошем качестве

Entertainment & Culture | AFL’s star players live streaming surprise | JCDecaux Australia

The AFL has partnered with JCDecaux, Virgin Australia and Vizeum to launch an Australian-first live streaming stunt with instant prizes to engage audiences in Sydney, Melbourne and Adelaide. The Innovate campaign, that appeared on interactive digital panels in CBD areas, featured a static AFL advertisement promoting the finals in the lead up to the 2017 Toyota AFL Grand Final. At a random peak time, the panel displays were activated, beaming well-known players from teams in each state via a live video stream, enabling members of the public to interact in real time. Housed in an off-site Virgin Lounge studio, players rewarded their fans with game tickets or vouchers via the screens, as well as surprising fans by physically appearing at the display sites. Some lucky fans also won the ultimate major prize of two Toyota AFL Grand Final tickets per city including Virgin flights from Sydney and Adelaide, personally delivered by the AFL star.