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In this talk, from BigWP EMEA 2020, Taeke Reijenga, Founder and CEO at Level Level shares that when it comes to Web Accessibility, there are many opportunities for business to embrace. And, just as important, there are plenty of threats you can mitigate and prevent. Accessible websites and webshops are not just valuable to disabled users but add value to anyone. This talk provides insights about the business case for Web Accessibility, zooming in on ways an accessible website or webshop might increase income, save money, and help to mitigate risk. Taeke Reijenga is the founder and CEO of Level Level, a full service WordPress agency from Rotterdam (NL). Level Level’s focus is delivering enterprise WordPress projects with a strong focus on usability and accessibility. Taeke is also the founder of The A11Y Collective, an e-learning platform centered on Web Accessibility.