AI Agents, Governance, and ROI: How Marketers Can Win in the Age of AI 🤖📈 скачать в хорошем качестве

AI Agents, Governance, and ROI: How Marketers Can Win in the Age of AI 🤖📈

Episode Overview In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Sparsh Agarwal, Director of Product Management at Salesforce, to explore how businesses can adopt AI responsibly while driving real ROI. The conversation goes beyond hype to examine AI agents, governance, personalization, data strategy, and change management, with practical insights for SMBs and enterprise leaders alike. From regulated industries to scalable personalization, this episode breaks down what actually works in today’s AI-driven marketing era. What You’ll Learn Why “adapt or die” is more than a slogan in the AI era ⚡ How SMBs can identify AI use cases with ROI in the next 12–18 months The difference between general AI tools vs. specialized AI agents Why data readiness is the foundation of effective AI adoption How personalization is becoming the biggest AI-driven growth lever Where AI governance, privacy, and guardrails must evolve What marketers should understand about AI costs, subsidies, and sustainability Featured Guest Sparsh Agarwal Director of Product Management at Salesforce Sparsh leads initiatives in AI and agent governance, working on some of the largest enterprise integrations in the world. With a background in building scalable SaaS platforms and an MBA in progress at UC Berkeley, Sparsh brings a rare blend of technical depth, strategic thinking, and practical storytelling to the AI conversation. Episode Highlights Why most companies are “doing AI” without understanding where it creates value The danger of copy-paste AI adoption and shallow differentiation AI in regulated industries: healthcare, banking, and insurance challenges How AI agents are evolving—from over-restricted to overly open Real-world examples of personal AI agents managing research and daily tasks Why personalization at scale is now possible for SMBs How marketers should think about AI moats, not just automation Connect and Explore More Connect with Host – Emanuel Rose Website: https://emanuelrose.com/ LinkedIn:   / b2b-leadgeneration   Instagram:   / emanuelroseauthor   Facebook:   / emanuelroseauthor   YouTube:    / @marketingintheageofai   Connect with Guest – Sparsh Agarwal LinkedIn:   / sparsh96   Further Reading or Resources 📘 Authentic Marketing in the Age of AI by Emanuel Rose https://emanuelrose.com/product/authe... 🧠 Blog Post: AI Agents, Moats, and ROI – A Practical Guide for Marketers https://emanuelrose.com/ai-agents-moa... 👍 Like this video if you’re exploring AI in marketing 💬 Comment with your biggest AI adoption challenge 🔔 Subscribe to Marketing in the Age of AI for weekly insights on AI, strategy, and growth #MarketingInTheAgeOfAI #AIinMarketing #AIMarketing #AIROI #AIAgents #CustomGPT #Salesforce #AIinBusiness #MarketingStrategy #SMBgrowth #AIAdoption #ArtificialIntelligence #MarketingPodcast #DigitalTransformation