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Details Want to manage people? Lead teams? Influence business decision-making? Senior professionals should know how to communicate with clarity, frame conversations, and influence the decisions of others. And your ability to have difficult conversations and engage people affects your chances of moving into a team leadership role. We often attempt or avoid difficult conversations every day-whether dealing with an under-performing employee, disagreeing with a spouse, or negotiating with a client. There are a few key frameworks that can help us see a situation from many sides, control our reactions, and communicate more persuasively. We'll tackle the art of communication and what it really means to manage others. Speaker Blythe Morrow Blythe works with a team of people who love Data Platform and technology marketing. She started 10 years ago as the Community Manager for PASS and now spends her days helping companies that build products and services on the Microsoft Data Platform. She offers advice to Executives on how to competitively position their companies, create and manage their brands, enter the digital arena, and maximize marketing investments.