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Welcome to today's episode of the ‘Crack The MBA Show’ with Gourav Soni, who graduated from the full-time MBA program at Columbia Business School (CBS) in 2016. Gourav holds a Bachelor of Business Studies from the College of Business Studies, Delhi University and a certification from the Gemological Institute of America or GIA. Prior to pursuing the MBA, Gourav was a founder in the credit card loyalty and rewards space. Thereafter, he worked in his family’s jewelry business – 64Facets, taking it online. At CBS, Gourav was involved in the leadership teams of the luxury marketing group LEF, family business group and entrepreneurship group. Through his MBA and since graduating, Gourav has expanded the firm’s operations to eighteen US locations, including many Neiman Marcus stores. Through our conversation, we discussed Gourav's Pre-MBA experiences, MBA admissions journey, re-application strategy, MBA experience at Columbia, academic experience, involvement in activities, and more: 00:00 Coming Up 01:40 Introduction 03:08 Why MBA 04:37 Application Process 05:45 GMAT Strategy 07:24 School Selection 09:15 Why Columbia Business School? 11:58 Re-application Strategy 14:56 Introspection Process 16:08 Gourav’s Essay Anecdotes 21:13 Demonstrating Leadership in Essays 22:53 Identifying Post-MBA Goals 28:18 Advice for Student Outreach 35:30 Acing Your Interview 38:18 CBS’s Evaluation Criteria 43:20 CBS's Unique Identity 49:39 Masterclass: Luxury Strategy 52:47 J-term & Career Switch 56:24 Early Decision: When To Apply? 57:35 Academic Highlights at CBS 1:04:10 Club Activities 1:06:17 What Would You Do Differently? 1:07:57 Biggest Challenge Faced at CBS 1:09:03 Deriving Value as an Alum 1:10:56 Advice for Incoming MBA Students Thank you for watching! — Nupur Gupta is the founder of Crack The MBA (https://crackthemba.com), India's leading MBA admissions consulting firm. Every year, Crack The MBA's clients attend ivy league, M7 and other top MBA programs globally. Nupur is a graduate of the full-time MBA program at The Wharton School. She has been recognized by Economic Times among the 'Most Promising Women Leaders', by Business Insider among the 'World's Leading Admissions Consultants', along with other honors. Nupur serves on the board of the Association of International Graduate Admissions Consultants (AIGAC) - the primary industry association in MBA admissions. Nupur has also served as two-term president of AIGAC. Follow Nupur and ‘Crack The MBA’ on our social media platforms for more updates: / nupurgupt / crackthemba / crackthemba Disclaimer: The opinions shared by guests in this video in no way, shape or form represent advisory provided by Crack The MBA. Each candidate’s circumstances may vary, and our advice is always provided specifically based on an applicant’s specific profile.