He Sent BBQ Ribs to a Fortune 500 Exec… and Closed the Deal скачать в хорошем качестве

He Sent BBQ Ribs to a Fortune 500 Exec… and Closed the Deal

https://beknownonline.com/start Most B2B marketing strategies rely on cold email and ads. Yet email open rates are now often below 1 percent. In this conversation with Sendoso co-founder Kris Rudeegraap, we explore a corporate gifting strategy and account based marketing approach that consistently cuts through digital noise and helps B2B companies close more deals. Daniel Pope sits down with Kris Rudeegraap, Co-Founder and Co-CEO of Sendoso, to unpack how direct mail marketing for B2B became a powerful growth engine. Kris shares how Sendoso grew from a small storage locker to a 200 employee company by helping B2B sales and marketing teams work together using offline marketing tactics, ABM direct mail, and creative corporate gifting. If you want practical B2B marketing strategies that increase response rates, generate more B2B leads, and improve marketing ROI, this episode delivers a clear playbook. CHAPTERS 0:00 - Introduction 0:41 - The rib story that closed a Fortune 500 deal 2:20 - Why corporate gifting gets a 100 percent open rate 4:55 - The problem with relying on cold email and ads 8:12 - The origin story of Sendoso 12:05 - How account based marketing uses direct mail 16:34 - Aligning B2B marketing and sales teams 20:10 - Creative corporate gifting campaigns that work 24:18 - Measuring B2B marketing ROI from offline channels 28:07 - Scaling Sendoso to a 200 employee company 31:10 - Final advice for standing out in B2B marketing WHAT YOU'LL DISCOVER ▸ Why corporate gifting creates a 100 percent open rate compared to the sub 1 percent response rate of cold email marketing ▸ How Sendoso used direct mail marketing for B2B to break through crowded inboxes and generate stronger conversations with prospects ▸ Practical account based marketing strategy examples that combine digital campaigns with offline marketing tactics ▸ How aligning B2B marketing and B2B sales teams leads to higher close rates and better B2B marketing ROI ▸ Real examples of creative gifting campaigns that helped sales teams start conversations and close high value deals ▸ Why companies using only email and ads are losing to competitors using alternative marketing channels like gifting and direct mail GUEST LINKS Learn more about Sendoso at https://www.sendoso.com/ Book a consultation at https://beknownonline.com/start ---------------------------------------------------------------------------------------- If you enjoyed this, please SUBSCRIBE and drop a comment! 1️⃣ Connect On LinkedIn:   / danielapope   2️⃣ Listen To Our Podcast: https://bit.ly/BeKnownPod 3️⃣ Send Me A Message Here: mail@beknownonline.com ---------------------------------------------------------------------------------------- Be Known, LLC is a Tennessee-based marketing firm that has been revolutionizing the digital marketing landscape since 2018. Over the years, we’ve helped dozens of businesses add an extra $100,000 to $1MM+ to their bottom line with data-driven marketing. Our philosophy is simple: we believe the goal of marketing is to make more money. This channel exists to help you grow your business profitably. We do this by publishing educational content to help you align marketing & sales towards the ultimate goal: making more money. If you resonate with our content, then let's talk more about working together.