Hyundai Podcast | Are We There Yet? – The world of the legendary designer Peter Schreyer скачать в хорошем качестве

Hyundai Podcast | Are We There Yet? – The world of the legendary designer Peter Schreyer

For episode three, host Suzi Perry talks with President and Head of Design Management of Hyundai Motor Group, Peter Schreyer. One of the most revered names in automotive design, Schreyer discusses the inspiration behind his now legendary work and reveals how his unique approach changed both Hyundai’s design philosophy and its company culture. A single phone call convinced the visionary German to join Kia and Hyundai in South Korea, where he transformed them into instantly recognisable brands with iconic design features such as Kia’s Tiger Nose and Hyundai’s Cascading grille. Schreyer’s new book, Roots and Wings, documents not only his life and work, but also reveals how his journey from West to East – and his bridging of the two cultures – helped take his creative output to a new level. Listen and subscribe to Hyundai Motor’s podcast: http://www.smarturl.it/arewethereyetpod Read more about the episode: https://www.hyundai.news/eu/articles/... Follow the latest news around Hyundai: https://www.hyundai.news/eu/ About Are We There Yet?: In a new company podcast, Hyundai gives listeners the chance to meet the faces behind the brand and how they’re changing the future of mobility as we know it. This bi-weekly podcast is presented by British motorsport broadcaster Suzi Perry and features a range of guests from all areas of Hyundai’s operations. In each episode, Suzi explores the future of mobility and the secrets of getting from A to B smarter, cleaner, and faster. Are We There Yet? covers everything from electrified motorsport and flying cars to Hyundai’s business strategy and vision for the future.