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The Psychology of People Who Buy Branded Stuff (Even When They Can't Afford It). Why do people spend money they don't have on branded clothes, shoes, and bags? The psychology behind buying luxury items—especially when you can't afford them—is more complex than simple vanity. In this video, we explore the hidden psychological drivers of conspicuous consumption, status anxiety, and why people go into debt to maintain a certain image. Based on psychological research including Thorstein Veblen's Theory of Conspicuous Consumption and Robert Cialdini's Principles of Influence, we break down: • The psychological need for social validation through branded items • Why status symbols matter more to some people than financial security • How marketing manipulates our desire to belong and be perceived as successful • The debt cycle of buying luxury items to appear wealthy • The difference between wealthy vs. "appearing wealthy" psychology • Social media's role in accelerating status anxiety and branded consumption Whether you've ever saved up for that designer item, wondered why someone would spend excessively on brands, or want to understand the psychology of materialism better, this video explains the mental mechanisms behind luxury buying behavior. Subscribe for more psychology content that explains human behavior, consumer psychology, and the hidden forces shaping our decisions. Subscribe : / @zenvibestudio26 #Psychology #ConsumerPsychology #BrandPsychology #LuxuryBrands #StatusSymbols #MentalHealth #SocialPsychology #MarketingPsychology #PersonalFinance #WhyWeBuy #Materialism #DesignerBrands #ShoppingAddiction