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Have you ever noticed that you behave differently in a kirana store, a supermarket, and a shopping app - even when buying the exact same product? In this video, I explore how different marketplaces in India shape the way we think and make decisions while buying everyday items. From trust-based buying in kiranas to visual comparison in supermarkets and optimisation fatigue in apps, this video breaks down how systems quietly influence Indian consumer behaviour. As India slowly moves more digital, our platforms are changing - but our habits don’t change overnight. This video looks at how trust, familiarity, marketing cues, and design all nudge our decisions in subtle ways. If this made you reflect on your own shopping behaviour, tell me in the comments: Do you compare… or do you just pick? And if you haven’t watched Part 1 on how Indians buy everyday products, check that out too - • How Indians Buy Everyday Items? Consumer B...