On Demand Webinar: What Every Local Business Needs to Know to Be Found Online in 2025 скачать в хорошем качестве

On Demand Webinar: What Every Local Business Needs to Know to Be Found Online in 2025

In 2025, search feels different. AI-powered tools have changed the way people discover information, but what does that mean for “near me” searches and local visibility? For brands and businesses that rely on local customers, the fundamentals of showing up in search still matter—yet the landscape is shifting. This session cuts through the jargon and explains, in simple terms, how local search engines rank businesses, how AI is influencing discovery, and what small changes you can make to get found. 00:00 Introduction and Speaker Introductions 00:31 Overview of Neter's Expertise and Achievements 01:35 The Changing Landscape of Organic Discoverability 01:54 Impact of AI on Search and Digital Presence 03:26 The Evolution of Search Experience 06:47 AI Tools and Their Influence on Search 17:04 Foundations for Reaching Local Audiences 18:25 Importance of Google Business Profile 20:54 Tracking Key SEO Metrics 23:31 Showing Up on AI Platforms 25:37 Local Search Evolution with AI 26:43 The Importance of Long Tail Searches 28:02 Impact of AI on Informational Content 28:51 Google Business Profile and Structured Data 30:18 Focus on Conversions 31:05 Schema Markup for Informational Content 35:29 Optimizing Google Business Profiles 40:27 Franchise Development Website Tips 44:51 Conclusion and Final Thoughts