ClientSuccess Webinar: The Fundamentals of Customer Expansion - Part 1 скачать в хорошем качестве

ClientSuccess Webinar: The Fundamentals of Customer Expansion - Part 1

PART 1 - The Fundamentals of Customer Expansion: Confessions of a Reluctant Salesperson Expansion is no longer a “nice to have” — it’s a necessity. However, for many Customer Success professionals, the idea of "selling" feels uncomfortable and intimidating. In this webinar, "The Fundamentals of Customer Expansion: Confessions of a Reluctant Salesperson", we tackle the realities of Customer Success-driven expansion head-on. Led by Rob Zambito, a three-time CS leader and founder of Success Scaled Consulting, this webinar delivers a practical, actionable playbook to help you build confidence, sharpen your skills, and drive meaningful expansion outcomes within your customer base. We cover: ► Why expansion is essential for today's CS teams (beyond just making more money) ► The pros, cons, and hybrid models for expansion ownership between Sales and CS ► How to mentally prepare CS teams to embrace selling without losing customer trust ► Practical talk tracks, objection handling, and closing strategies that feel authentic ► How to sell during onboarding, leverage support teams for expansion, and scale your approach ► How to use data, customer journey insights, and pipeline management to operationalize success Whether you’re a CSM uncomfortable with commercial conversations or a CS leader looking to operationalize expansion, you’ll leave with strategies you can implement immediately — no cheesy sales tactics required.