The Future of Drinking: Building a Non-Alcoholic Wine Alternative Brand with Erika Eklundh скачать в хорошем качестве

The Future of Drinking: Building a Non-Alcoholic Wine Alternative Brand with Erika Eklundh

In this episode of Non-Alcoholic Wine Celebrities by Vin00s, Vanessa de Souza Lage sits down with Erika Eklundh, founder of Gnista Spirits, a pioneering non-alcoholic wine alternative brand. Erika shares why she doesn’t believe in imitating wine without alcohol, how Gnista was born from sensory design rather than tradition, and why the future of drinking is global, curated, and alcohol-optional. The conversation covers product development, taste structure, naming challenges, global expansion, and what it really takes to build a premium non-alcoholic brand without relying on marketing hype. This episode is a deep dive into liquid-first innovation, brand-building in a grey regulatory zone, and the future of non-alcoholic drinking experiences. 👉 Subscribe for weekly B2B insights on the non-alcoholic wine & alternatives market. 🎧 Listen on all podcast platforms: https://podcast.vin00s.com/ 🍷 Discover the world of non-alcoholic wines & alternatives: https://vin00s.com ⏱ Chapters (Simplified) 00:00 Why Gnista isn’t trying to imitate wine 01:58 Erika Eklundh & the origin of Gnista Spirits 04:43 The global shift away from alcohol 07:18 Designing red wine alternatives without alcohol 10:00 Naming, wine alternatives & regulatory grey zones 14:20 Building a global brand with zero marketing spend 19:41 How Gnista creates structure, tannins & body 24:47 Innovation, scaling challenges & the future 28:43 Predictions for the alcohol-free industry in 2026