Branding & Positioning Secrets for Competitive Categories скачать в хорошем качестве

Branding & Positioning Secrets for Competitive Categories

Struggling to stand out in a highly competitive landscape? Wondering what you can do to launch your new brand in a saturated category? Strategic branding and differentiation give you the edge you need to dominate the competition AND forge deep relationships with your customers. Whether you're a scrappy young DTC brand or an established retail business, succeeding in e-commerce and on Amazon require a clear understanding of who you are and who your customers are. We'll be look at how activewear brands Girlfriend Collective and Vuori successfully utilize branding and positioning to build distinct identities and unique experiences, despite selling very similar products. Discover how to apply these principles to build a defined differentiation strategy to build your brand AND your competitive advantage. Become untouchable by celebrating your unique selling points. Learn how to differentiate your product from competitors to build a moat around your business and a base of loyal fans. Consumers favor the bold. Wondering if your Amazon listing or product page has what it takes to dominate your competition? Get your FREE product page and Amazon listing analysis: https://marketingbyemma.com/pages/fre... Prefer to let the pros handle it? Our team at Marketing by Emma would be delighted to take your e-commerce copywriting and Amazon listing optimization needs off your plate! Website: https://marketingbyemma.com/ Get my favorite Amazon keyword research tools: https://i.helium10.com/PODGKe Get 10% off lifetime membership with EMMAZON10 OR 20% off your first 6 months with EMMAZON6M20 DataDive: 2 Week Free Trial + 10% Off: https://datadive.tools/join/offer/?re... Claim Your Discount With Code EMMA10 Start selling and advertising on TikTok: https://getstartedtiktok.pxf.io/9LYMZe My current camera: https://amzn.to/4fyB4JM Super fast and easy video editing: https://get.descript.com/7gv8zd0kzajm Top project management software: https://try.web.clickup.com/qmccexvzbmjp Start selling on Shopify, the best e-commerce website platform: https://shopify.pxf.io/rQBv5v Grow your e-commerce business by selling on Walmart: https://goto.walmart.com/Emma *Thank you for supporting my channel by using these affiliate links, which help me make more content like this. Additional reading: Competitor analysis blog: https://marketingbyemma.com/blogs/blo... Amazon product differentiation blog: https://marketingbyemma.com/blogs/blo... How to build a brand during a time of crisis (an oldie, but still has a lot of very timely advice): https://marketingbyemma.com/blogs/blo... https://marketingbyemma.com/blogs/blo... https://marketingbyemma.com/blogs/blo... #differentiation #positioning #brandidentity