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Welcome to a special episode where we dive into a practical business case in the midst of socio-economic and political challenges. We're here to explore how we can make a positive impact on our country, and who better to guide us than Saad Afridi, the owner of Scents n Stories, a national brand, and an e-commerce expert. Saad Afridi's journey from building Scents n Stories from the ground up to elevating it to new heights is nothing short of inspiring. In this episode, we delve into the background, philosophies, ideologies, and mindset that have fueled his remarkable success. Discover Saad's unique approach to decision-making in business, where motivation isn't just a buzzword but a tool to empower the right people. We also tackle misconceptions about passion and how to turn your passion into a lucrative venture in the long run. Ever wondered why Saad chose the fragrance business over other options? We explore the industry dynamics from both consumer and brand owner perspectives. Content plays a vital role in brand communication, and we uncover Scents n Stories' content distribution strategies. Plus, we address some pressing issues faced by local brand owners, often referred to as "Seth," challenging the status quo with Saad's forward-thinking approach. Discover how faith and values have contributed to the growth of Scents n Stories as market leaders in Pakistan's fragrance e-commerce. Our conversation touches on the intersection of business and religion, offering unique insights. Finally, we wrap up with a thought-provoking discussion on Iqbaliat, leadership, and purpose-driven entrepreneurship. These insights are a valuable resource for the next generation of innovators looking to make a positive impact in our country. Don't miss out on this insightful episode. You can find specific timestamps below for easy navigation. . Pakistan's #1 Fragrance E-Store | Scents N Stories | Luxury Perfumes at Unbelievable Prices! Welcome to Scents'n Stories, Pakistan's leading Fragrance E-Store! Discover the finest collection of premium, high-concentration perfumes that are not only affordable but also long-lasting, delivering amazing value for fragrance enthusiasts. At Scents'n Stories, we take pride in offering luxury fragrances. Our secret lies in providing high-quality scents while keeping costs low through standard bottles, packaging, and minimal advertising. Now you can experience the allure of a Ferrari on a Corolla budget! Visit our website today to explore a wide range of high-quality perfumes, attars & oud, and indulge in the art of scent appreciation. Our Story: @ • Man Behind The Scents N Stories! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐮𝐬 𝐨𝐧: 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤: / scentsnstories1 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦: / scentsnstor. . 𝐓𝐰𝐢𝐭𝐭𝐞𝐫: / scentsnstories_ 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: @ / @scentsnstories 𝐓𝐢𝐤𝐭𝐨𝐤: / scentsnstories 𝐒𝐧𝐚𝐩𝐜𝐡𝐚𝐭: / snstories 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧: / scen. . 𝐓𝐨 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐦𝐨𝐫𝐞, visit: https://scentsnstories.pk/ Remember to like, subscribe, and share our channel to stay updated on the latest fragrance trends and offers! #ScentsnStories #BusinessTalk #Entrepreneurship #PakistanEcommerce #saadAfridi #fahadraza