The Controversial Shortcut to Doubling Your Agency with Peter Lang | AAE Ep 52 скачать в хорошем качестве

The Controversial Shortcut to Doubling Your Agency with Peter Lang | AAE Ep 52

What if the fastest way to grow your agency isn’t more leads, but learning to buy other agencies the right way? In this episode of Agency Acquisitions & Exits, we flip the script. Yannick Lorenz (founder-turned-buyer at Vesa Digital) takes over the host chair and interrogates me on how I actually think about deal flow, motivated sellers, acqui-hires, and walking away from bad deals. If you’re an agency founder who’s curious about acquisitions—whether you want to buy, sell, or eventually run a HoldCo—this episode will give you a new mental model for how serious buyers operate. Chapters: 00:00 – Why I default to “no” (and still see more deal flow than I can do) 02:07 – Cultural fit as the #1 predictor of value creation 06:43 – Collaboration vs negotiation: how real deal-makers think 08:58 – Motivated sellers vs tire kickers (and how to tell the difference) 11:56 – Bringing sellers back to reality on valuation 23:38 – Acqui-hire deals: why we love them (and how they actually work) 25:36 – Acquiring 20 clients in one deal vs hiring sales reps 31:15 – The biggest mistake founders make after the deal closes 38:54 – Why you should learn to buy before you sell 41:30 – One actionable step you can take today Subscribe for weekly episodes on buying, selling, and scaling agencies. 🔗 Join the 21-Day Agency M&A Mini Course: https://digitalagencybusiness.com/ma-... 📬 Want to be on the show or have a guest recommendation? Email: [email protected] Connect with Yannick (Yaya) on LinkedIn:   / shadowyaya   Follow Peter on LinkedIn:   / peterclang   Follow Peter on Instagram:   / peterlangz