How to Start a Micro Market Business - Prospect, Pitch, and Close скачать в хорошем качестве

How to Start a Micro Market Business - Prospect, Pitch, and Close

Now that your foundation is in place, you can work on securing your first micro market location! You must find a good location before you buy equipment. That way, you can fit your equipment to a location and you won’t have to find a place to store your equipment while you work on closing a location. In this video, we will cover how to identify optimal accounts, pitch locations, and close accounts. Identify Optimal Accounts Micro markets work well in secure, non-transient locations that see a lot of repeat traffic. Manufacturing facilities office buildings, and distribution centers are the bread and butter of micro market locations, so seek out these locations first. However, universities, government buildings, hospitals, and health clubs can also work. Micro markets work best with locations that have at least 100 employees, but some options can work in places smaller than that. Work, Pitch, & Close Now that you know what locations you want, develop a target list. Purchase a lead list from an online seller, get a free list of companies from your local Chamber of Commerce, conduct a Google Search, or simply drive around town to find viable options. Pitch your desired locations. Create marketing materials like a sales presentation or a web page to give your business credibility. Try as hard as you can to book a face to face meeting. During the pitch, emphasize the proper hot buttons for your account. Highlight the unique competitive advantages your company offers. If you need help on pitching, your micro market kiosk provider may have materials that can help. Close the deal. Bring product samples to the meeting. Drop off flyers and business cards so it is easy for them to follow up with you. Stay in contact every day until the location commits. Once they’re sold, make sure to negotiate terms and length of contract. Plus, set proper expectations regarding product mix, internet requirements, and potential theft. Congratulations! Once you’ve secured your first location, you’re ready to install your market and make some money.