What Works: Gender Equality by Design | Iris Bohnet | Talks at Google скачать в хорошем качестве

What Works: Gender Equality by Design | Iris Bohnet | Talks at Google

Iris Bohnet visited Google's office in Cambridge, MA to discuss her book "What Works: Gender Equality by Design". Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet provides the tools required to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions. Iris Bohnet is a behavioral economist at Harvard University, where she is a professor, Director of the Women and Public Policy Program, and Co-Chair of the Behavioral Insights Group at the Kennedy School of Government.