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This ASH webinar explains how local authorities can maximise the impact of the additional funding for stop smoking services. This funding has been confirmed for the next 3 years, creating an unprecedented opportunity for services to think creatively about how they can build high-impact, sustainable tobacco control strategies. The webinar included an overview of the current state of play in local tobacco control, a summary of the evidence on the most effective ways to boost quits, and case studies from areas using innovative approaches to drive down smoking and reduce inequalities Speakers and presentations included: 00:00 - 04:25 Welcome and opening remarks, Cllr Chris Kennedy, Cabinet Member for Health, Adult Social Care, Voluntary Sector and Culture, London Borough of Hackney 04:25 - 13:18 Breaking new ground: findings from the 2025 ASH survey of local tobacco control, John Waldron, Policy and Public Affairs Manager, ASH 13:18 - 24:28 Update on the new smoking cessation funding setup, Gemma Kane, Head of Smoking Cessation, DHSC 24:28 - 34:28 Using the new funding for smoking cessation, Hazel Cheeseman, Chief Executive, ASH 34:28 - 49:46 Evidence update: How can local services boost quit attempts and success?, Dr Loren Kock, Senior Research Fellow, UCL 49:46 - 1:00:32 Taking an evidence-led approach in the North East, Ailsa Rutter, Director, Fresh & Balance 1:00:32 - 1:09:12 Launching a new regional programme in the South West, Matt Lenny, DPH, North Somerset Council 1:009:12 - 1:20:12 Building a system-wide approach in Cheshire and Merseyside, Dr Sarah McNulty, Assistant Executive Director (Public Health), Knowsley Council 1:20:12 - 1:28:24 Q&A