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Guy Kawasaki - "Everyone Has Something to Hide" | Apple Evangelist & Canva Chief on Privacy, Signal, and Why Your Texts Don't Belong on a Billboard 📱🔐 He evangelized the Macintosh. He's Canva's Chief Evangelist. He's written 18 books. Now at 71, Guy Kawasaki says this might be his most important book yet — because it's not about making money. It's about protecting yours. *What You'll Learn:* The "billboard test" — would you be okay seeing every text you've sent on a highway billboard? Why WhatsApp isn't as secure as you think (and what metadata really reveals) How Signal differs from every other messaging app Why Guy gave this book away for free The $12.95 book that launched his writing career What he'd tell a college grad entering the workforce today Why working at Zippy's might be better than Goldman Sachs *Power Quote:* "Everybody has something to hide — not because they've done something wrong, but because privacy equals freedom." — Guy Kawasaki *Timestamps:* 📱 0:00 - Introduction 🔐 2:30 - Why Guy pivoted to writing about privacy 🧪 6:15 - The billboard test for your text messages 📊 10:00 - WhatsApp vs Signal: metadata is the real danger 💰 15:30 - Why he gave this book away for free at 71 ✍️ 20:00 - "If You Want to Write" — the $12.95 book that changed everything 🎓 24:45 - Advice for college grads: Zippy's vs Goldman Sachs 🤖 30:00 - Kawasaki GPT: better at being Guy than Guy 🏄 34:30 - Starting surfing at 60 and the 10-foot board rule ☕ 38:00 - Best coffee spots in Oahu for remote work 💡 41:00 - One lesson: Never ask people to do something you wouldn't do *Featured Book:* "Everyone Has Something to Hide: Why and How to Use Signal to Preserve Your Privacy, Security, and Wellbeing" by Guy Kawasaki & Madison Neuser *Connect with Guy Kawasaki:* Podcast: Remarkable People Website: GuyKawasaki.com KawasakiGPT.com Book: Free on Amazon (or $4.04 after launch) *Subscribe for more conversations with elite performers who've overcome the odds.* #GuyKawasaki #Signal #Privacy #Apple #Canva #Cybersecurity #BuiltNotBorn #Podcast #RemarkablePeople #Tech --- © Joe Ciccarone - Built Not Born Podcast. All Rights Reserved. Views expressed by guests do not necessarily reflect the views of the host.