SampleCon 2025 | The Global Data Quality Initiative: Raising the Bar for Data Quality скачать в хорошем качестве

SampleCon 2025 | The Global Data Quality Initiative: Raising the Bar for Data Quality

In an era of evolving challenges to data integrity, the Global Data Quality (GDQ) Initiative is uniting the industry to build confidence and set standards for the data we collect and deliver. Under the guidance of the leading industry associations, GDQ is working to establish data quality guidance and standards that enhance the value of research, ensuring buyers can trust the insights they receive. This session will explore how an industry-wide movement is defining quality signals, creating proof points for quality claims, and driving adherence to shared standards. Join us to learn more about the tools that have and are being created and cross-industry collaboration that's driving shared accountability to protect the future of data-driven decision-making. Speakers: Rachel Alltmont, SampleCon Debrah Harding, The Market Research Society Melanie Courtright, Insights Association