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February 04 is World Cancer Day 🧡 The theme for 2026 is “United by Unique,” recognising the need for people-centred care that acknowledges each individual’s unique experience of the disease. Hear from Professor Zacharoula Sidiropoulou, Senior Consultant Surgical Oncologist and WHOCC Collaborator, about how this holistic approach can be applied in practice and considered within broader health systems. Questions explored include: 0:19 - What does people-centred cancer care mean? 3:38 - What non-medical factors should be considered during cancer care? 6:39 - How can healthcare providers working across the care pathway (from prevention to diagnosis, treatment, palliative care, and survivorship) apply this approach in practice? 3:10 - What challenges do health systems face in being able to carry out people-centred care and how can they be addressed? 17:37 - How can people-centred cancer care be more equitable and accessible? 21:55 - And from the point of view of a professor working with the next generation of doctors, what is needed to best support them and encourage this type of care as the new standard? For more information about the campaign visit: https://www.worldcancerday.org/ Interview conducted and edited by Kendall McBride, WHOCC Intern & Imperial College London MPH student / kendall-mcbride-610918244 https://www.imperial.ac.uk/study/cour... / zacharoula-sidiropoulou-2964a013 https://www.imperialwhocc.org/meet-ou... Connect with the Imperial WHO Collaborating Centre: Website: https://www.imperialwhocc.org LinkedIn: / who-collaborating-centre-for-public-health... Instagram: / whoccimperial Facebook: / imperialcollaboratingcentre X (Twitter): https://x.com/ImperialCCentre #worldcancerday #unitedbyunique #peoplecentredcare #WCD2026 #cancerawareness #publichealth #WHOCCImperial #healthsystems #publichealtheducation #healthpromotion @UICC @iarcwho @who @whoemr @whowpro @WHORegionalOfficeforEurope @PAHOTV @WHOAfricanRegion @whosoutheastasia @imperialcollegevideo