PR and Media: Messaging, Storytelling, and Audiences скачать в хорошем качестве

PR and Media: Messaging, Storytelling, and Audiences

PR isn’t just about writing press releases, and the media landscape is shifting faster than ever. In this episode of Being Understood, David Erickson and Bess Ellenson break down what public relations really is, why crisis communication can make or break a brand, and how today’s news is consumed differently than ever before. We also discuss the rise of news influencers, the power of digital PR, and why saying “no comment” in an interview is almost always the wrong move. If you’re in PR, media, or just curious about how news is shaped behind the scenes, this episode is packed with insights you won’t want to miss. 🚨 The Digital News Revolution: Trends & Transformations report: https://tunheim.com/report 0:00 – Intro Introduction to the episode and guests, discussing the focus on PR, media training, and the evolving media landscape. 1:26 – What is Public Relations (PR)? Defining PR beyond the common misconceptions and explaining its role in reputation management, storytelling, and crisis handling. 3:48 – PR for Startups Why startups often overlook PR and how they can develop strong messaging from the beginning. 5:48 – Crisis Communications in PR David and Bess discuss the role of PR in managing crises, including early intervention strategies and reactive damage control. 8:36 – What is Digital PR? Digital PR has a large role in online reputation management, search engine optimization (SEO), and media outreach beyond traditional news. 10:25 – What is Media Training? A deep dive into media training, including interview preparation, key messaging, body language, and handling tough questions. 16:46 – The Changing Media Landscape How newsrooms have transformed due to layoffs, digital disruption, and changing consumer behaviors. 21:24 – How PR Strategies Have Evolved PR professionals must adapt their approach to pitching stories, engaging journalists, and leveraging new platforms. 24:27 – The Rise of News Influencers Examining how influencers and independent content creators are reshaping how news is delivered and consumed. 28:53 – AI’s Role in Media & PR How AI tools like ChatGPT and Gemini are being blocked by news sites, and what that means for the future of information access. 29:54 – Final Thoughts & Conclusion Reflecting on the future of PR and media, and the importance of adapting to new trends and technologies. Watch More Being Understood:    • Being Understood   Don't forget to subscribe so you don’t miss the next episode of the Being Understood Podcast. 🎙️ Need Help Being Understood? Get in touch with the seasoned communicators at https://tunheim.com/ #PR #Media #Podcast #PublicRelations #MediaTraining #CrisisCommunication #DigitalPR #News #SocialMedia #Marketing #BrandReputation #PRStrategy #BeingUnderstood #Tunheim