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Discourse Analysis 101: What Is It & When To Use It (With Examples)

Learn the basics of discourse analysis in less than 15 minutes! In this video, we unpack discourse analysis using plain language with loads of examples. We explain what discourse analysis is, as well as the different types of discourse analysis (including the micro-level language-in-use/linguistic approach and the macro-level socio-political approach). We also unpack the strengths and weaknesses of discourse analysis, and look at when (and when not) to use discourse analysis. OVERVIEW: Discourse Analysis 101 00:00 Intro & overview 00:52 What is discourse analysis (definition) 01:41 Example of discourse analysis 02:08 Discourse analysis vs thematic analysis vs content analysis 02:51 The two approaches to discourse analysis 03:13 Language-in-use/linguistic approach to discourse analysis 03:35 Example of linguistic approach 04:30 Socio-political (social constructivist) approach 05:00 Critical discourse analysis (CDA) 05:30 Example of critical discourse analysis 06:29 Recap of the two main approaches to discourse analysis 07:05 Strengths of discourse analysis 08:03 Weaknesses of discourse analysis 10:04 Free dissertation/thesis writing course 10:29 When to use discourse analysis 11:29 When not to use discourse analysis 12:15 Recap: Discourse analysis 101 13:07 Outro USEFUL RESOURCES: Video: Qualitative Analysis Methods 101: https://gradcoach.com/qualitative-dat... Video: Thematic Analysis 101: https://gradcoach.com/what-is-themati... Video: Content Analysis 101: https://gradcoach.com/qualitative-con... Free Course: Dissertation/Thesis Writing: https://gradcoach.com/dissertation-co... Free Webinar: Research Methodology Basics: https://gradcoach.com/webinar-researc... To learn more about discourse analysis, or any other qualitative analysis methods, visit the Grad Coach blog at https://gradcoach.com/blog/. If you'd like 1-on-1 help with your analysis or any other aspect of your research project, consider Grad Coach's private coaching service at https://gradcoach.com/dissertation-co... Our Socials 🟢 Facebook -   / gradcoachintl   🟢 Twitter -   / gradcoachdotcom   🟢 LinkedIn -   / grad-coach-intl  

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