AI, Human Creativity and the Future of African Marketing | Dr Gillian Hammah at the IMC Conference скачать в хорошем качестве

AI, Human Creativity and the Future of African Marketing | Dr Gillian Hammah at the IMC Conference

At the IMC Conference, Dr Gillian Hammah, CMO of Aya Data, joined us to discuss how agencies can adapt to AI without losing creativity or value. Recognised as one of Ghana’s top 50 CMOs, she unpacks value-based pricing, practical AI skills, Africa’s opportunity in data and the cultural stakes of synthetic datasets. _____________ To support our work, buy us coffee here: https://jo.my/bmc _____________ Thanks to Soweto Media for the production and great editing work. To book them for your work, follow them here: ⁨@sowetomedia7752⁩ Or check out their site here: https://sowetomedia.com ________________ Thanks to our sponsors, the award-winning digital marketing agency Rogerwilco. For their latest thinking, insights and research, follow them here: Or subscribe to their channel here: @rogerwilcodigitalagency _____________ #AI | #Marketing | #AIinMarketing | #AICreativity