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🚀 Ever wonder who is behind these massive events? Our latest podcast episodes take you behind the scenes of the tradeshow industry—exploring culture, key integrations, and the incredible people who make it all happen. These conversations offer valuable insights into our world at ExpoCCI and the partners we collaborate with. Take a moment to listen, learn, and dive deeper into the industry that drives us forward! 🎙️✨ Episode 63 Behind the Drapes Podcast with EXPO Rich. Special guest: Ray Baum Vice President of Business Development Coming to you from SISO Leadership Conference floor at Indiana Convention Center. Connect with Ray Baum / raymondhbaum 🎙️ Behind the Drapes with expo Rich, New Episode Out Now From the airwaves to the expo floor, Ray (RJ) Baum has built a career that blends broadcasting brilliance with tradeshow strategy. In this episode, recorded live at the SISO Leadership Conference, RJ, now leading industry impact as a passionate "Eventgineer" at Backtrack shares how his radio background gave him a unique ear for storytelling, timing, and audience engagement… and how those same instincts fuel his success in the live events space. We talk: 📻 How his early years in radio shaped his approach to event innovation 🎯 The biggest challenges exhibitors face — and how he’s solving them with AI 🔄 Why supplier collaboration and KPI clarity are non-negotiables It’s a conversation that bridges past and future, analog and AI packed with insight and heart. 🎧 Listen now on YouTube and Spotify only on Behind the Drapes. #BehindTheDrapes #RayBaum #Backtrack #SISO #EventLeadership #EventTech #TradeShowInnovation #ExpoRich #EventProfessionals #LiveEventsIndustry