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Talikser or Lagavulin, which whisky has received the most punishment? Sadly there is a couple dips in video quality in this one, Adobe Premiere Pro failed me at the very end so took some drastic side steps to get it out. Video Summary: Today I am covering my take on Diageo, the drinks industry titan behind iconic brands like Johnnie Walker, Crown Royal, Guinness, Talisker, Lagavulin, Smirnoff, and Bulleit. Facing turbulent times as shifting consumer habits, economic pressures, and strategic missteps begin to take their toll. Once untouchable with over 200 brands across whisky, beer, and spirits, Diageo is now grappling with an 8-year stock low, declining Scotch sales (particularly in Latin America and the US), distillery closures, and production pauses. Rising prices, aggressive premiumisation, and a generational decline in alcohol consumption have alienated both budget-conscious casual drinkers and die-hard whisky enthusiasts alike. Long-loved bottles like Lagavulin 16 and Talisker 10 have soared in price, while shelves fill with unsold premium releases, damaging brand loyalty and reputation. Yet, Diageo isn’t down for the count — with initiatives like the Johnnie Walker Experience in Edinburgh and a push toward cocktail culture and younger drinkers, the drinks giant is clearly pivoting for survival, but whether it can fully adapt remains the big question hanging over the bar. The Downfall of Diageo - Whisky Loch Pt 2 00:00 Talisker, Lagavulin and More 00:45 Ignore the shades 01:09 Is Diageo in trouble? 01:56 What does Diageo own? #lagavulin #diageo #talisker #guiness #crownroyal