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demand forecasting in hindi | collecting information and forecasting demand | marketing management by philip kotler book summary | in hindi | marketing management by philip kotler and kevin lane keller chapter 4 book summary | marketing management by philip kotler summary in hindi Watch full Book Summary: • Marketing Management By Philip Kotler And ... Buy The Book From Amazon (Affiliate Link): https://amzn.to/3nl1Wod Hello friends, in this video you will get to know about collecting information and forecasting demand in hindi. Do you know because of demand forecasting we can avoid a massive amount of losses and plan our business better. By different methods of collecting information such as company's internal records, marketing intelligence activities and marketing research we can collect information. By analyzing that information we can find different opportunities and problems. And to measure demand from the opportunities we can use different demand forecasting techniques such as survey of buyer's intentions, composite of sales force opinions, expert opnion, past-sales analysis, market-test method.