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Making Machines Understand Humans

Making Machines Understand Humans: Behavioral Data Science, Trust, and AI’s Real Risks Data scientist and behavioral decision theorist Ganna Pogrebna explains behavioral data science as making machines understand human preferences, goals, and values, outlining three strands: economic psychology, mathematical analysis of algorithm behavior, and engineering of complex human–machine systems. She discusses ethical concerns around “trust” in probabilistic large language models, how algorithmic recommendations shape user agency, and the uncertain impacts of relationship AI amid rising loneliness and changing communication. Pogrebna argues AI can both degrade and enhance skills depending on use, citing evidence on navigation and a radiology study where weaker doctors worsened while stronger improved with decision support. She emphasizes LLMs as pattern-imitating creativity tools prone to errors, warns of “data inbreeding” as human data becomes scarce, and advocates defining problems first—often solvable via behavioral design—plus diverse oversight to anticipate harms. She advises young people to build transferable skills, be AI-literate, and pursue real-world problems, and highlights her future focus on data-scarce modeling and quantum decision approaches. 00:00 Meet Ganna Pogrebna 01:01 What Behavioral Data Science Does 02:15 Three Strands of the Field 04:35 Trust Ethics and Agency 07:21 Relationship AI and Loneliness 11:53 Skills We Lose and Gain 14:40 System One vs System Two 17:45 LLMs as Creativity Tools 22:02 Illusion of Understanding 24:03 AGI Consciousness Skepticism 27:26 Data Inbreeding and Human Data 30:25 AI Homogenizes Our Voice 31:40 AI for Smarter Cities 32:48 Cities Need Human Focus 33:29 Time Perception Happiness 34:58 Designing Time Stoppers 37:15 Behavioral Design Wins 39:06 Do You Need AI 42:52 AI Risk And Context 47:01 Anticipating Harms Early 49:54 Government Automation Paths 53:59 Diversity Beyond Optics 01:00:13 Advice For Teen Learners 01:05:47 Quantum Decision Making 01:08:22 Closing Thanks https://www.gannapogrebna.com/