Change Management Best Practices: Customer Advocacy Programs скачать в хорошем качестве

Change Management Best Practices: Customer Advocacy Programs

Change Management Best Practices: #CustomerAdvocacy Programs Co-Led by Kyle Yantis and Jan Young July 18, 2023 Welcome to SuccessHour by CxXchange. In this episode, we learn about the benefits of customer advocacy and this breaks out into various players and best practices. Episode Highlights: -How customer advocacy supports onboarding, renewals, and expansion -Examples of advocacy programs: Referrals, Speaking for Webinars, Case Studies, Customer Advisory Boards -The Advocacy Program Assessment Model You must watch this episode if you are looking to learn more about: -Customer advocacy as a marriage between marketing and customer success -Aligning an organization’s total efforts toward providing customer value -Ways your advocates can help you About Our Guests: Kyle Yantis: Collaborative, driven, citizen leader with a passion for customer’s success and storytelling. Striving to change the business landscape from profit-based purpose to customer lead growth. Focused on changing the executive and board narrative from profit-per-employee, to earned growth rate. I enable Customer Marketers of varying experience levels to change their internal culture, workflows, and operations to practice customer capitalism: putting customer interests first. Experienced in balancing nuanced tactical needs with rapid turnaround while assessing and implementing strategic Customer Marketing program enhancements. Understanding of managing global programs. Fanatical approach to increasing and leveraging internal networks of stakeholders, from individual contributors to executives. Deep understanding of the Customer Marketing and Customer Advocacy landscape through professional networking, vendor relationships, and continuing education. Follow Kyle on LinkedIn:   / kyleyantis91   Jan Young, Founder and CCO of JanYoungCX, is an award-winning Customer Success leader who has transformed CS leaders into award winning executive leaders. She has served as VP Client Services for two successfully exited startups. Since 2016, Jan has been pivotal in advising and coaching startup founders and CS leaders to grow post-sales revenue, align go-to-market strategies, and improve customer advocacy. Her holistic approach to Customer Success is rooted in a broad spectrum of roles including Project Management, Product Ownership, Marketing, Sales, and more. This diverse background empowers Jan to bring a unique, cross-disciplinary perspective to SaaS B2B tech, bridging gaps to drive customer led growth. Follow Jan on LinkedIn:   / jan-young-cx   Learn more about her services: JanYoungCX.com About CxXchange (formerly #CSOfficeHours) CxXchange is a place to Xelerate your career and Xchange ideas. We're a community of post-sales leaders, individual contributors, and professionals transitioning into Customer Success. Post-sales includes Customer Success, Customer Support & Services, Onboarding & Implementation, Professional Services, Customer Marketing, Customer Education, and Revenue and CS Operations. CxXchange started in March 2022 as #CSOfficeHours, a weekly virtual meetup for CS leaders, CSMs, and folks transitioning into CS. It has since grown to include a slack community, a book club, job search cohorts and mock interviews, and CS Leader and CSM Collaboration Groups. Everyone is welcome. Come join us! About SuccessHour SuccessHour is one of the programs of the CxXchange community and the genesis of how it all began. It serves as a weekly gathering of CS leaders, CSMs and professionals transitioning to CS who are committed to lifelong learning. In the session and in the community, they exchange ideas and accelerate their careers. Success Hour has become a community to join for networking, connecting with CS thought leaders, exchange ideas, and learn. Learn more and join us at CxXchange! Our website has everything you need: https://www.thecxxchange.com/ Follow us on LinkedIn:   / cxxchange   Join our LinkedIn group to share your thought leadership:   / 14089431   #changemanagement #csm #customersuccess , #SuccessHour, #CxXchange #JanYoungCX, #CustomerAdvocacy, #advocacy