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June 5 (Bloomberg) -- Xiaomi co-founder and chief executive officer Lei Jun is known as the Steve Jobs of China, complete with a wardrobe of black shirts and a cult following. But what did he do before starting Xiaomi, and how has his personality helped drive Xiaomi's success? Bloomberg West's Emily Chang gives us an overview of this rock star CEO. -- Subscribe to Bloomberg on YouTube: / bloomberg "Bloomberg West" is the only daily news program focused exclusively on technology, innovation, and the future of business. Featuring Bloomberg's Emily Chang, Cory Johnson, and Jon Erlichman broadcasting live from Bloomberg's headquarters in San Francisco, the show covers the latest headlines and trends out of Silicon Valley, including earnings, product releases, startups, IPOs, venture capital, angel investing, social media and company news on tech titans such as Apple, Google, Yahoo!, Twitter, IBM, Samsung, Microsoft, HP, Dell, LinkedIn, Facebook, and more. Additionally, through live interviews and on-location reporting, "Bloomberg West" covers technology titans and leaders such as Tim Cook, Marissa Mayer, Sheryl Sandberg, Larry Page, Eric Schmidt, Reid Hoffman, Mark Zuckerberg, Jack Dorsey, Reed Hastings, Dick Costolo, and Jonah Peretti. "Bloomberg West" broadcasts twice daily at 1pm ET/10am PT and 6pm ET/3pm PT. For a complete compilation of Bloomberg West videos, visit: http://www.bloomberg.com/video/bloomb... Watch "Bloomberg West" on TV, on the Bloomberg smartphone app, on the Bloomberg TV + iPad app or on the web: http://bloomberg.com/tv Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.