How to create a privacy strategy that builds brand trust скачать в хорошем качестве

How to create a privacy strategy that builds brand trust

Discover how marketers can create winning strategies that champion customer privacy and help build brand trust. Watch as Google’s Barbara Piermont, ads privacy director of go-to-market strategy for Americas, explains how to think about delivering better ads while earning people’s trust. Related video: https://www.thinkwithgoogle.com/intl/... EMEA research: https://www.thinkwithgoogle.com/intl/... The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies presented by the Google pros who take them from theory to practice. Get the latest techniques from the experts who understand them best. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. Watch more How To Think About videos here:    • How To Think About   00:00 Intro 00:25 Help people feel more in control of their data 01:16 Create positive privacy experiences 02:08 3 steps to build trust 02:59 Recap SOURCES: Google/Ipsos, AU, HK, IN, ID, KR, MY, PH, SG, TW, TH, VN, APAC Consumer Expectations: Understanding Data Privacy Ethics for Effective Marketing, n=16,500 internet users, Jan. 2022–May 2022. Google/Ipsos, BR, CA, MX, U.S., Privacy by Design: The Benefits of Putting People in Control, n=8,000 online participants aged 18–70, July 2022. Google/Ipsos, FR, DE, NL, SE, U.K., Privacy by Design: The Benefits of Putting People in Control, n=10,001 online participants aged 18–70, July 2022. Google/Ipsos, FR, DE, NL, SE, U.K., Privacy by Design: The Benefits of Putting People in Control, n=10,001 online participants aged 18–70, July 2022.