Part 2: The problem-first framework: A new approach to experimentation | 2019 скачать в хорошем качестве

Part 2: The problem-first framework: A new approach to experimentation | 2019

Martijn Beijk (Director of Solutions Engineering Optimizely), Kenneth Kutyn (Senior Solutions Engineer Optimizely), Jil Maassen (Senior Strategy Consultant Optimizely) Optimizely has researched the state of experimentation for many years. In a benchmark of over 100,000 experiments, a number of key best practices and common pitfalls were identified that led to the creation of the Problem-First Hypothesis framework. In this workshop, we will share how to understand the user journey and prioritize pain points. From there, we practice how to embrace creativity and risk-taking in search of higher-performing outcomes. Teams will spend the session developing hypotheses with the coaching of expert practitioners. At the end, volunteers will have the opportunity to present their experiment design proposal to the group for broader feedback. Work Labs, 12. September 2019, 13:00 - 14:15 Track: Technology