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Many ecommerce brands hire SEO agencies expecting predictable, scalable growth but end up misled by false promises. Guaranteed rankings, proprietary secret methods, and high-volume blog strategies sound impressive in a sales pitch but rarely deliver actual results. This video exposes the biggest lies ecommerce SEO agencies tell and shows you how to identify a trustworthy partner focused on long-term ROI instead of vanity metrics. In this video, Greg Shuey, founder and CEO of Stryde, a search marketing agency that works exclusively with direct-to-consumer ecommerce brands generating $1M to $15M in annual revenue, breaks down the most common SEO scams targeting ecommerce brands and what to look for instead. WHAT'S COVERED IN THIS VIDEO: Lie 1 - We guarantee number one rankings No agency can guarantee a specific ranking position. Google's algorithm uses hundreds of factors and is updated thousands of times per year. A trustworthy agency measures success through growth in clicks, impressions, conversions, and organic revenue across a basket of commercial keywords, not individual rank positions. Lie 2 - We have a proprietary method we can't share There is no secret sauce in SEO. The fundamentals are public knowledge and endorsed by Google. Technically sound site architecture, quality content optimized for search intent, and authoritative backlinks are the core of every legitimate strategy. What separates good agencies from bad ones is execution and alignment with the brand's specific business goals, not secrecy. Lie 3 - We'll write twenty blog posts a month to boost your SEO High content volume does not equal impact for ecommerce brands. The pages that drive revenue are category pages, product pages, comparison guides, and buying guides. Agencies that push mass-produced blog content often do so because it is easy to outsource, not because it is the most effective strategy for the brand. Lie 4 - You just need more backlinks to outrank the competition Backlinks are one ranking factor among many. For ecommerce brands, technical SEO, content architecture, structured data, and user experience are equally or more important. An agency that leads with link building as its primary or only recommendation is skipping the fundamentals. Lie 5 - SEO is a one-time fix SEO is a living system that requires ongoing optimization. Algorithms change constantly. Competitors adjust strategies. New products launch. One-time audits can diagnose problems but rarely solve them. Sustainable ecommerce SEO requires ongoing retainers with monthly deliverables, reporting, and performance reviews. Lie 6 - SEO is dead, just focus on paid ads Agencies rooted in paid media sometimes downplay SEO to push higher-margin ad services. SEO is evolving, not disappearing. Organic visibility now extends to AI Overviews, People Also Ask, shopping listings, and image packs. Unlike paid advertising, organic search compounds over time and continues converting when ad budgets are cut. Request a free SEO plan: https://www.stryde.com/lets-chat Read the full blog post with all 7 lies: https://www.stryde.com/ecommerce-seo-... SEO services for ecommerce brands: https://www.stryde.com/seo/