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In this video, we break down everything happening ChatGPT across Code Red, Ads & Apps - the leaked API endpoints, Sam Altman's Code Red announcement, and why the confusion between Apps and Ads reveals a massive opportunity for builders. ------ If you want to build your own ChatGPT App WITHOUT CODE, check out Fractal (https://usefractal.dev/) - it's Lovable for ChatGPT Apps. You can use code GHOST20 for 20% off. ------ 📌 Get your ChatGPT App Discovered https://www.appdiscoverability.com/ 📌 Join the #1 ChatGPT App Builder Community: / discord 📌 Get Your App Listed on the World's Largest ChatGPT App Directory: https://www.appsonchatgpt.com Here's what we cover: → Ads Are Coming: Leaked Android beta code reveals search ads, carousels, and ad placements. We break down what the API endpoints tell us about OpenAI's advertising strategy and timeline. → Sam Altman's Shifting Stance: From "uniquely unsettling" to "not a non-starter" - why OpenAI's financial position (trillion-dollar spend commitments vs ~$20B revenue) is forcing a change in direction. → Code Red Explained: Gemini 3 and Claude Opus 4.5 launches caused ChatGPT's daily active users to drop 6%. What this means for OpenAI's priorities and why ads are being delayed. → The Trust Problem: Why advertising in AI is fundamentally different from Google. When users treat ChatGPT as "godlike information," any sponsored content risks destroying the core value proposition. → In-Answer vs Around-Answer: The two approaches OpenAI could take - injecting ads into responses or displaying them separately. We discuss FTC disclosure requirements and why placement matters. → Apps vs Ads Confusion: The viral X posts showing "ads" that are actually app recommendations. We explain what's really happening with OpenAI's organic app distribution testing. → Hyper-Personalization Coming: With ChatGPT's memory and intimate user data, ads will be more personalized than anything we've experienced. The privacy and preference implications. → The Distribution Opportunity: Why this confusion reveals a massive opportunity. Early app builders can get free organic distribution before paid placements arrive - just like early iPhone App Store days. → How Apps Actually Work: Live demo of how ChatGPT surfaces apps like Expedia and Target. The two ways apps appear and how user memory creates lasting preferences. → CAO - ChatGPT App Optimization: The new discipline emerging for app discoverability. Why this is different from traditional AEO and what tactics matter. OpenAI is walking a tightrope between monetization and trust. Understanding this dynamic is crucial for anyone building in the ChatGPT ecosystem. 📌 Ghost Team: https://www.ghostteam.ai 📩 Newsletter: https://elliotgarreffa.beehiiv.com/ Follow for More AI Content: ➡️ LinkedIn: / elliotgarreffa ➡️ X: https://x.com/elliot_garreffa ➡️ TikTok: /elliotagarreffa ➡️ Instagram: /elliotagarreffa Timestamps 00:00 – Intro: Ads are coming to ChatGPT 02:15 – Leaked API endpoints and ad types revealed 04:30 – Sam Altman's evolving stance on advertising 06:45 – OpenAI's financial pressure and revenue reality 09:00 – How ads might appear: in-answer vs around-answer 12:30 – The trust problem with AI advertising 15:00 – Code Red: Competition from Gemini and Claude 18:30 – Why ads are being delayed 21:00 – The viral "ad" posts on X explained 24:15 – Apps vs ads: What's actually being tested 27:00 – How ChatGPT app recommendations work 33:00 – Hyper-personalization and memory implications 36:00 – The distribution opportunity for builders 39:30 – CAO: ChatGPT App Optimization 42:00 – Wrap-up and community resources