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In this conversation, Michael Sodini interviews Mike and Nicky Zabetian, the creators of Kini, a safety product designed for firearm owners. They discuss the importance of firearm safety, the journey of creating Kini, and its various applications, including suicide prevention. The Zabetians share insights into the challenges of marketing a safety product in the firearms industry, emphasizing the need for community engagement and education on firearm safety. They also highlight the innovative features of Kini and their commitment to customer satisfaction. Chapters 00:00 Introduction to Kini: A New Safety Solution 02:10 The Journey Behind Kini's Development 05:15 Understanding the Importance of Firearm Safety 07:48 The Role of Kini in Preventing Accidental Access 10:40 Marketing Challenges and Creative Solutions 13:17 The Technology Behind Kini: Features and Functionality 16:11 Kini as a Tool for Suicide Prevention 18:54 The Product Launch Journey: From Idea to Market 21:48 User Experience and App Functionality 35:25 The Importance of Firearm Safety Notifications 38:44 Innovative Solutions for Gun Safety 41:52 Challenges in the Firearms Industry 47:03 Introducing Kini Safe Mags 50:57 Promoting Safety Products in the Firearms Community 56:27 Building a Responsible Gun Ownership Culture 01:02:04 Mental Health and Well-being in the Firearms Community