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Establishing a presence in the American market requires more than just capital—it requires trust. In this inaugural episode of 𝗧𝗥𝗔𝗡𝗦𝗔𝗧𝗟𝗔𝗡𝗧𝗜𝗖 𝗧𝗜𝗧𝗔𝗡𝗦, Daniel Dittmar, CEO & President of HEYCO Werk USA Inc., shares his blueprint for navigating the complexities of US manufacturing. From site selection and greenfield projects to the cultural nuances of American leadership, Daniel provides actionable insights for European companies looking to scale in the USA. ____________________ 00:00 Introduction to Daniel Dittmar 01:45 Daniel's Journey to the U.S. 04:35 Transitioning Through Various Roles 08:24 The Impact of COVID-19 on Career 10:41 Current Role at HEYCO 16:00 Cultural Differences in Commuting 18:14 Overview of HEYCO and Its Operations 25:33 Workforce Flexibility and Decision-Making 27:19 Cultural Understanding in Leadership 29:40 Attracting Talent: Cash vs. Benefits 31:38 Transatlantic Business Insights 34:20 Flexibility vs. Regulation in Employment 37:30 Site Selection for Manufacturing 42:38 Navigating the Site Selection Process 48:25 Building vs. Leasing: Strategic Decisions 53:14 Navigating Greenfield Projects with Strong Partnerships 57:04 Cultural Differences in Business Practices 01:00:02 Lessons Learned 01:01:48 Future Outlook and Growth Strategies 01:02:51 Success Factors for European Companies in the US 01:04:34 Rapid Fire Questions 01:06:02 Reflections on Surprises and American Habits 01:08:36 Trends Shaping the Automotive Industry 01:11:06 Closing Thoughts and Personal Insights ____________________ 𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗗𝗔𝗡𝗜𝗘𝗟 🔗 LinkedIn: / daniel-dittmar-4532461a 📧 Email: daniel.dittmar@heycousa.com 𝗠𝗢𝗥𝗘 𝗙𝗥𝗢𝗠 𝗠𝗔𝗡𝗡𝗬 🎥 YouTube: / @mannyschoenhuber 🔗 LinkedIn: / mannyschoenhuber 📸 Instagram: / mannyschoenhuber 📧 Email: manny@masteringmarketentry.com 𝗠𝗘𝗘𝗧 𝗠𝗔𝗡𝗡𝗬 📅 February 5, 2026 - Stuttgart, Germany 👉 https://www.horvath-partners.com/de/v... 📅 February 11, 2026 - Cologne, Germany 👉 https://www.usaexpansionexperts.com/e... 📅 February 12, 2026 - Frankfurt, Germany 👉 https://www.usaexpansionexperts.com/e... 👍 𝗟𝗜𝗞𝗘 - if you enjoy this content 🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 - for more strategies on how Europeans make it BIG in America #transatlantictitans #mannyschoenhuber