Ep 72 Don't List Your Credentials, Tell Your Story: The Real Secret to Attracting Clients скачать в хорошем качестве

Ep 72 Don't List Your Credentials, Tell Your Story: The Real Secret to Attracting Clients

💡 When you're starting your freelance editing or coaching business, the instinct is to offer everything to everyone. But what if niching down is what gets you more clients? In this episode, I walk you through the counterintuitive truth about developing a profitable niche—and why your credentials aren't what's going to sell your services. What You'll Learn: 💡 Why "being for everyone" is actually limiting your income 💡 The common mistake I made when I started my business 💡 How emotions—not analytics—drive hiring decisions 💡 Why your first niche WILL change (and why that's okay) 💡 How to journal your way to discovering the people you're obsessed with helping 💡 The 6-month feedback loop: when to expect clarity on your niche Key takeaway: Your niche isn't about your credentials. It's about the collection of people who hear what you say and feel hope. It's the people drawn to you because of how passionate you are and the real solutions you've discovered. This is what you should lead with in your marketing to land consistent clients. Resources Mentioned: Map Your Academic Business Workbook – Download at AcadiaEditing.com/map BAE Program – 12-week live cohort for academics becoming freelance editors or coaches Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor 2:14 - Stop Being for Everyone 4:32 - Why Broad Messaging Fails 7:02 - Credentials Don't Sell Services 9:26 - Emotional Connection Drives Hires 11:30 - How to Start Niching Down 14:05 - Map Your Academic Business 16:27 - Journal Your Ideal Client 19:19 - The Non-Traditional Scholar 22:17 - Burnout Mom's Struggle 24:20 - Find Relief Through Your Services 27:40 - The Messaging Feedback Loop 31:07 - Listen to Your Customers 33:51 - Refine Your Messaging 36:30 - What People Truly Want 40:24 - Offering Hope and Relief 42:33 - Your Unique Solution 44:20 - Be Real Be Passionate