Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions скачать в хорошем качестве

Reimagining Print's Role: Richard Askam on Industry Challenges, Creativity, and Future Visions

In this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global print industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business. The conversation delves into rebranding the print industry, addressing generational communication differences, and media consumption trends. They also touch on hobbies, mental health, creativity, and the evolution of personal brands in modernizing print businesses. The episode highlights engaging younger generations, the success of Print Island, and Warren's vision for the podcast, with insights on personalization, language humor, and marketing strategies. (0:00) Introduction by Warren Werbitt and guest Richard Ascom (1:04) Background and concept of Print Island (3:23) Global industry connections and common print challenges (5:20) Tackling the price focus and promoting print in business (11:01) Rebranding the print industry and generational communication differences (19:31) Perspectives on the state of the print industry and media consumption (24:23) Hobbies, mental health, and creativity in print (29:40) Evolution of personal brands and modernizing print businesses (35:20) Engaging younger generations and career reflections (39:52) Success of Print Island and Warren's vision for the podcast (44:53) Print's impact on everyday products and humor in language differences (46:07) Personalization, spelling variations, and owning mistakes (47:33) Future promotions and cost-effective marketing strategies (48:04) Potential podcast setup ideas and closing remarks https://linktr.ee/printisland