He built Beyonce's digital strategy and discovered the Beyhive: Dr. Marcus Collins скачать в хорошем качестве

He built Beyonce's digital strategy and discovered the Beyhive: Dr. Marcus Collins

► Subscribe today 🔔 Dr. Marcus Collins, best-selling author and a renowned expert in marketing and culture, shares his story and insights on building a successful career in brand strategy, how he ended up working with Beyonce, and how his entire career led to the current work he's doing to make an impact around the world. In his book, he writes about how he discovered the Beyhive, the dedicated community of fans that's become a hallmark of Beyonce's brand, and he shares how culture is the most influential force on human behavior. With a deep understanding of culture and community, Dr. Collins has developed a unique approach to cultural marketing, which he describes in his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be". As a speaker and author, he offers valuable lessons for marketers and advertisers looking to tap the power of culture. From his roots in Detroit to his work globally, Dr. Collins' expertise in culture across advertising, marketing, and more has made him a sought-after voice in the industry, showing how brands can build loyal followings and create lasting impact. This episode is sponsored by ‪@philotv‬. 📌 👇🏽 Stay connected: In Community Newsletter: https://incommunity.wearehue.org LinkedIn:   / fahadfuture   Instagram:   / fahad.future