Context Before Conviction: How PMMS Build Real Influence with Elle Grossenbacher |Live.Laugh.Launch скачать в хорошем качестве

Context Before Conviction: How PMMS Build Real Influence with Elle Grossenbacher |Live.Laugh.Launch

In this episode of Live.Laugh.Launch, Katie Moss interviews Elle Grossenbacher, a seasoned product marketing leader and host of the Product Marketing Adventures podcast. Elle shares her journey through various roles at major companies like Cisco, Twilio, and Gartner, discussing the evolution of product marketing and the importance of context in positioning and go-to-market strategies. She emphasizes the role of influence and execution in product marketing, the differences between product-led and sales-led growth, and the challenges of aligning narratives with market needs. Elle also shares insights from her podcast guests and offers advice for aspiring product marketers. Takeaways Context is crucial in building effective positioning and go-to-market strategies. Influence in product marketing is earned through execution and trust-building. Product-led growth focuses on the product convincing the customer, while sales-led growth relies on sales teams. Aligning narratives with market needs is essential for success. Testing messaging with customers is vital for both PLG and SLG environments. Access to customers can be challenging in larger companies due to red tape. Product marketing often involves filling gaps in company strategy. Creative approaches in product marketing can lead to significant insights. Thinking from the customer's perspective enhances product marketing effectiveness. Job roles may differ from descriptions; adaptability is key.