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I've heard countless coaches push the 'high-ticket' (i.e. multiple £000 investment) business model and encourage you to double, triple, explode your prices so that you are "charging what you worth". And, yes, a lot of people starting out in their expert businesses will tend to undercharge and so could do with a bit of encouragement. However, is it always the right decision to raise your prices? And what do you need to consider if that's what you're going to do? In this week's episode, we look at... The importance of getting clear on your personal vision for your business and what that means in terms of an overall income target. The danger of comparing your rates to those of your competitors without knowing the context behind them. The argument for raising your prices, and how to approach your pricing with confidence and integrity. Listen in to evaluate whether you should be raising your prices. If you enjoy listening to the show, please subscribe and leave a review! Resources mentioned during the episode: The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course Join the free Facebook community: / onestepoutside Follow Anna on Instagram: / annaselundberg Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success Find a way to quit your job and start your own business https://onestepoutside.com/roadmap Get a free assessment of your business https://onestepoutside.com/scorecard Discover the book, Outside the Corporate 9 to 5: www.leavingthecorporate9to5.com