Uni SA Learn From Experience Craig Williams скачать в хорошем качестве

Uni SA Learn From Experience Craig Williams

WHAT WAS NEEDED? Build the profile of UniSA as a vibrant and progressive tertiary educational institution that offers quality learning and research opportunities. HOW WE DID IT? A major strategic research project was conducted by Jamshop among all stakeholder groups that indicated that UniSA's brand associations were fragmented and not linked to the most relevant factors people used to select a university. With these research findings, we devised a brand communication strategy, which connected the desire to be taught by quality lecturers with UniSA's association with 'practical experience'. We evolved the existing positioning for UniSA to 'Learn from Experience' and produced 12 inspiring stories reflecting the diverse backgrounds, skills and experiences of its lecturers. One of the academics involved, succinctly put, "It gives a face, to an otherwise faceless institution". Importantly, it positioned the University as a quality institution with incredible academics to learn from, to conduct research with and be inspired by. THE CHANNELS? Cinema / YouTube, online /Media plan developed for Television / Adshels / Press / Magazine / Brochures. THE RESULTS? The campaign was received well, enrolments increased and critically there was universal acceptance and support by all stakeholders including staff and academics. The campaign re-defined what they stood for.